Press contacts and our trademark guidelines
On this page you will find our press contacts and some brand guidelines for proper use of the Jets Group's trademarks.
Press contacts
Ingegjerd Eidsvik
Trademark guidelines
JETS has a number of trademarks and/or registered trademarks. We would like to ask all of our business partners, representatives and customers to use our trademarks appropriately. Please familiarize yourself with the use of our trademarks by reading these guidelines.
These guidelines apply for the use of the Vacuumarator® trademark, but are also valid for our other trademarks: Jets®, Ecomotive®, RagBox®, VC™ (Vacuum Closet), Softsound™, VOD™ (Vacuum On Demand), and CVS™ (Constant Vacuum System).
Always ensure that our trademarks are properly used, and that they are accompanied by the trademark symbol (™) or (®). The examples below will help you determine when to use the trademarks, and how to use them right. In-depth trademark information is available on request.
Correct use of trademarks
A registered trademark is almost always an adjective describing a specific object (person, place, or thing). Use trademarks only as correct adjectives. Do not use the trademark as a noun or a verb. This is to avoid it becoming generic, which can lead to the loss of trademark protection. As an example, we can look at Vacuumarator®, but the principles can be applied to all trademarks. Use the trademarks only as a proper adjective. Here are some examples:
CORRECT: The Vacuumarator® pump provides effective effluent handling.
INCORRECT: Now you can Vacuumarate the effluent effectively.
CORRECT: Vacuumarator® pumps can be used for a number of purposes.
INCORRECT: Vacuumarators can be used for a number of purposes.
When referring to products or systems that do not have their own trademark, we should always use "Jets®" before the name or, in some cases, "by JETS" after the product name. For example: Jets® PEARL / PEARL by JETS. The main rule is that Jets® should always be combined with the product name. Ideally, product names should be written as follows:
Here are some examples:
CORRECT: Jets® vacuum toilets and Jets® sanitation systems was a good fit for Sweden Rock.
INCORRECT:Jets-toilets and sanitary systems have been a good fit for Sweden Rock.
CORRECT: With Jets® NOMAD you can establish a water and waste-water infrastructure.
INCORRECT: With the NOMAD, you can choose different units to suit your needs.
CORRECT: Our toilet, Jets® PEARL, has won the award for good design.
INCORRECT: Our toilet, Pearl, has won the award for good design.
Jets® NOMAD
Jets® ROVER
Jets® VOD
Jets® CVS
Jets® PEARL
Jets® CHARM
Jets® JADE
Jets® OPAL
Jets® 59M
Jets® 50M
Jets® 609SS
Company Name
When referring to the company or companies in general, where specifying a specific entity is not important, JETS should be written in capital letters. When referring to JETS in an organisational context, we use Jets Group just to describe the corporate structure, which includes Jets Vacuum AS, Jets AS, and SIA Jets Vacuum. If it is necessary to specify a particular company, use the full company name, such as Jets Vacuum AS, Jets AS, or SIA Jets Vacuum. In most cases, we prefer JETS as a broader term that reflects our knowledge, culture, and team spirit, while Jets Group serves as a more formal and functional designation. Corporate names are not trademarks and must not include the ® symbol. It is the company, JETS, that develops, sells, and presents Jets® vacuum toilets.
CORRECT: At JETS we are dedicated to save our planet by reducing the worlds water consumption.
CORRECT: Jets Vacuum AS and SIA Jets Vacuum is a part of Jets Group.
INCORRECT: JETS is owned by Jets Group.
